For anything from luxury cars to high-performance sports or electric models, INNOVERA™ introduces a new category of completely animal-free material – one that stands apart from other solutions and leather alternatives. It redefines vehicle interior standards without compromising on refined aesthetics or progressive performance.
Its lightweight yet strong structure, luxurious feel, as well as technical consistency, make it ideal for seats, dashboards, trims and other high-touch components, delivering a refined combination of excellence and precision.
Mercedes-Benz’s LABFIBER Biotech Leather Alternative, created for its technology program CONCEPT AMG GT XX, marked the beginning of a significant development partnership between Mercedes-Benz AG and Modern Meadow: aimed to further develop this innovative material for series production, it paves the way for a completely new generation of automotive interiors.
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