At Modern Meadow, we're often asked what actually gives us hope for a cleaner fashion industry. As our CEO David Williamson, PhD, told Apparel News recently, it's the convergence of chemical recycling with bio-designed materials — and the fact that these two fields are finally talking to each other.
Chemical recycling technologies that break materials down to their molecular building blocks, recapturing carbon for reuse, create the conditions for true circularity — not just a slower path to the landfill. That's exactly what we're building toward with BASF: a pathway where INNOVERA™ can be collected, chemically recycled, and its carbon redeployed into new products.
INNOVERA™ is made from plant proteins, biopolymers, and recycled rubber, delivering over 80% renewable carbon content — and our commercial-scale production means it's available now, not someday, across fashion, footwear, automotive, and interior design.
We weren't alone in that optimism. The article also spotlighted Officina39's ZERO PP ALL.IN, a new approach to denim finishing that ditches potassium permanganate — proof that industrially realistic sustainability is happening across the supply chain, not just in materials.
Innovation grounded in biology and built for real manufacturing: that's the future of fashion we're working toward.
Read more here.