Ethos covered material innovation’s rise and its increased adoption by celebrities like Taylor Swift. As brands embrace biotech-driven advances, the message is clear – sustainability is no longer a compromise – and we’re proud to be mentioned in this story as one of the companies reshaping fashion’s material DNA.

INNOVERA™, our next-generation material made from plant proteins, biopolymers and recycled rubber, delivers the luxurious look and feel of traditional leather with lower ecological impact. It’s animal-free, drop-in ready, scalable, and engineered to meet the highest standards of performance and design.

As Ethos puts it, “Swift’s Ganni minidress, while playful in form, symbolized a much more serious opportunity, where biomaterials, once confined to R&D labs, are now shaping the textures and ethics of what we wear next.”

Full article: https://the-ethos.co/taylor-swifts-latest-chiefs-look-scores-big-points-for-material-innovation/