Fast Company shared how Allbirds is changing its plan for the future to target a more fashion-forward audience while still focusing on sustainability in lifestyle sneakers.

Allbirds identified the need for sneakers that can plausibly replace dress shoes – causing them to search for a material that mirrors leather while carrying a lesser environmental cost. Their search led them to our team and INNOVERA™.

Fast Company writes:

"That same approach is now extending into more elevated footwear. The company has identified demand for leather sneakers that can plausibly replace dress shoes—and has gone searching for a material that looks and feels like leather without carrying the same environmental cost.

That search led Allbirds to Modern Meadow, whose suede-like material Innovera is made from plant proteins, biopolymers, and recycled rubber. It’s being used in footwear for the first time in the newly launched Allbirds Terralux collection, which includes skater, runner, and vintage-inspired silhouettes."

Read the the full Fast Company article.