Green Queen: Allbirds' New Animal-Free Next-Gen Shoes Are Made from Plant Proteins & Recycled Tires
Allbirds continues its focus on sustainability as a cornerstone of their strategy. For their new Terralux™ collection, Modern Meadow partnered with Allbirds to create three INNOVERA™ models: Cruiser, Varsity and the Runner NZ.
“Terralux marks an important evolution for Allbirds,” said Jason Israel, VP of design at Allbirds. “Innovera allowed us to achieve the look and feel of leather in a bio-based material, opening the door to more elevated, versatile footwear – while still delivering on our comfort and sustainability promise.”