In a feature for Just Auto, the automotive industry news & information site, Frankie Youd explores the evolving world of leather alternatives and companies redefining what sustainable performance can look like.

Our CEO, David Williamson, PhD, highlights Modern Meadow’s INNOVERA™ as more than a suitable leather substitute. It's a performance-driven material designed to deliver the softness and durability of leather, while being lighter, stronger, breathable and waterproof. As the automotive sector faces increasing pressure to reduce emissions and meet sustainability targets, INNOVERA™ offers a scalable solution that doesn’t compromise on luxury or performance. 

Read the full article for details on INNOVERA™ and how it was used in our development partnership with Mercedes-Benz AG:  https://www.just-auto.com/interview/looking-at-leather-alternatives-the-process-and-benefits/