Mercedes-Benz AG and Adidas recently unveiled their new performance and lifestyle collection featuring INNOVERA™, celebrating the record speed tests of the CONCEPT AMG GT XX at the legendary Nardò racetrack.

We’re proud to share that the collection also includes a sports bag crafted from Mercedes-Benz’s INNOVERA™-based LABFIBER Biotech Leather Alternative, which debuted in the CONCEPT AMG GT XX electric vehicle earlier this year as a result of our development partnership. This marks a milestone not just in automotive design, but in sustainable material innovation too.

At Modern Meadow, we believe that high-performance engineering and responsible design go hand in hand. Collaborations like this show what’s possible when bold vision meets biotech ingenuity.

Learn more about INNOVERA™’s use in the bag: https://thecorneaimpression.com/mercedes-amg-and-adidas-introduce-new-performance-and-lifestyle-collection/