Modern Meadow’s Lineapelle Winter Exhibit to Showcase INNOVERA™ Based Seat from Mercedes-Benz Development Partnership.
The use of INNOVERA™ for footwear, lifestyle and interior designs will also be featured
Through our development partnership with Mercedes-Benz, we are setting a new standard in vehicle interiors and will feature an exclusive black bucket seat from a Mercedes-Benz automobile that is crafted with INNOVERA™. Additional items on display will include a custom-made, men’s convertible vest to bag piece, created by Hong Kong designer Karmuel Young and interior chairs fashioned from INNOVERA™. Visitors can also touch, feel and smell hanging panels of INNOVERA™ in various textures, colors, haptics and finishes, as well as new models of bags, pouches and footwear.
Our CEO David Williamson states, “At Modern Meadow, we continue to build partnerships like these within the automotive, lifestyle and interiors segments to demonstrate that INNOVERA™ is designed to beautifully adapt to every creative and functional vision, across multiple industries and spaces. For tanneries, brands and designers, this one versatile, forward-facing material offers infinite expressions, through a sustainable and innovative approach.”
INNOVERA™ is constructed using plant-based proteins, biopolymers, and recycled rubber, resulting in more than 80% renewable carbon content.
It replicates the look and feel of collagen found in traditional leather, yet it is lightweight and two times as strong. It can be adapted to any tannery process and customized in color, hand feel and nap, depending on how it is to be used. It requires no special preservation or storage conditions, which reduces complexity and costs, and is adaptable to any standard manufacturing process. Modern Meadow's commercial production capabilities make INNOVERA™ readily available to customers and simplify potential supply chain issues.
“As a sustainably minded tannery, our Modern Meadow partnership is helping us grow as INNOVERA™ easily slips into our existing leather supply chain,” said Frank Fiedler, CEO of Heller-Leder and Helcor-Leder-Tec. “INNOVERA™ positions us well for the future and new markets.”
Purchase a sample of INNOVERA™ at our booth or from your office: https://shop.innovera-world.com/