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Stay up to date with INNOVERA™. Discover the latest insights, press releases, and media coverage – along with stories from our partners shaping a more sustainable, high-performance future.

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Allbirds launches an industry-first footwear collection designed with an alternative made from plant-based proteins and recycled tires

Mercedes-Benz introduces Tomorrow XX, featuring next-generation vehicle interiors made with LABFIBER | Powered by INNOVERA™.

ISA CORE | Powered by INNOVERA™ offers brands the opportunity to dream of a more sustainable future, with creativity and performance at the forefront of their designs.

We’re proud to see Modern Meadow featured in a Green Queen Media article comparing previous attempts at animal-free leather with Bellroy’s new iPhone and AirPods cases made with our INNOVERA™ next-generation material.

Mercedes-Benz AG and Adidas recently unveiled their new performance and lifestyle collection featuring INNOVERA™, celebrating the record speed tests of the CONCEPT AMG GT XX at the legendary Nardò racetrack.

Automotive World reported the CONCEPT AMG GT XX from Mercedes-Benz AG has broken 25 long-distance records at the legendary Nardò test track covering 40,075 kilometers in under eight days. This feat marks a new era of endurance and innovation in electric mobility.

In a feature for Just Auto, the automotive industry news & information site, Frankie Youd explores the evolving world of leather alternatives and companies redefining what sustainable performance can look like.

Ethos reported that Mercedes-Benz AG is the first automaker to receive The Vegan Society’s certification for its vegan GLC interior. Mercedes-Benz is leading this industry shift with companies including Volvo, BMW and Renault not far behind.

New INNOVERA™ Tech Accessories with Australian Carry Brand Bellroy